Libby Brockhoff rethought what a modern agency looks like by creating a highly collaborative, diverse, social and results-obsessed company: Odysseus Arms. As CEO and Craftsman, she has also developed the creative and strategic Third3ye method, a unique approach that delivers unprecedented results for her clients.
Libby’s journey as an industry disruptor began in London, where she co-founded Mother at the age of 27 and led the company to considerable success, including being named Campaign’s Agency of the Decade. .
Throughout her career, Libby has crafted advertising strategies for Silicon Valley tech giants like Facebook, Microsoft and YouTube. She has also influenced cultural issues by leading the reframing of the transgender narrative as the creative visionary behind the on-air image launch of Caitlyn Jenner and activating Amnesty International supporters to help the Human Trade Treaty. President Obama’s arms to pass to the United Nations.
We spent two minutes with Libby to learn more about her background, her creative inspirations and recent work she admires.
Libby, tell us …
Where you grew up and where you live now.
I grew up north of Atlanta in a rural area with boiled peanuts and dirt roads paved since then by urban sprawl. Today I live in San Francisco.
How you first found out that you were creative.
In the second year, the teacher asked us to do a little history report to the class. Rather than reading an article, I came up with a precursor to the Hamilton stage show. I spent the weekend painting sets, playing classmates, writing and rehearsing a show about the signing of the Declaration of Independence.
Someone you creatively idolized from the start.
Two artists who have deeply shaped what I do and have opened a lot of creative doors for me: Frida Kahlo and Cindy Sherman. Much of their art is about how they graphically present themselves to the world and project the strength of their imaginations.
A moment in high school or college that changed your life.
In my first year of college, I got an internship with James Patterson, the novelist. Only then was he just the modest CEO of J. Walter Thompson. And we didn’t call him James. We called him Jim or Jimbo or, sometimes, Big Jim. Either way, he was releasing his first detective novel titled Along Came a Spider. He let me take a hit at the art for the cover. The publisher finally designed the one that was printed, but what a first brief, eh ??!
A visual artist or band / musician you admire.
I would have said OK Go, until I found Meow Wolf.
A book, movie, TV show, or podcast that you recently found inspiring.
Candyman is a big step forward for cinema. Disguised as a teenage slasher flick, it draws a lot of people to theaters who probably would have ignored its message otherwise. It’s not even fair to call it a movie. It is doing something much more important than that.